Volkswagen has picked up on the game-ification trend and has created a nice little marketing tool using game design to positively influence behavior in everyday life. The winner of their competition is a speed camera lottery system. Drive too fast and you pay into a lottery pool, drive the speed limit and you are entered to win the pool. They were able to reduce the avg speed on a street in Sweden by 22%.
Monday, January 31, 2011
Tuesday, January 4, 2011
iPad as Learning Tool
More Schools Embracing iPad as Learning Tool:
http://www.nytimes.com/2011/01/05/education/05tablets.html?_r=1&hp
A growing number of schools across the nation are embracing the iPad as the latest tool to teach Kafka in multimedia, history through “Jeopardy”-like games and math with step-by-step animation of complex problems.
http://www.nytimes.com/2011/01/05/education/05tablets.html?_r=1&hp
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