Volkswagen has picked up on the game-ification trend and has created a nice little marketing tool using game design to positively influence behavior in everyday life. The winner of their competition is a speed camera lottery system. Drive too fast and you pay into a lottery pool, drive the speed limit and you are entered to win the pool. They were able to reduce the avg speed on a street in Sweden by 22%.
Monday, January 31, 2011
Tuesday, January 4, 2011
iPad as Learning Tool
More Schools Embracing iPad as Learning Tool:
http://www.nytimes.com/2011/01/05/education/05tablets.html?_r=1&hp
A growing number of schools across the nation are embracing the iPad as the latest tool to teach Kafka in multimedia, history through “Jeopardy”-like games and math with step-by-step animation of complex problems.
http://www.nytimes.com/2011/01/05/education/05tablets.html?_r=1&hp
Sunday, November 7, 2010
Psychology is Fun
Learn more about why games these days are so addictive in this great article that goes over concurrent variable ratio reinforcement schedules.
Learning by Playing: Video Games in the Classroom
http://www.nytimes.com/2010/09/19/magazine/19video-t.html?pagewanted=1&_r=2&hp
His research has shown that children’s engagement levels are higher when they are anticipating a reward but cannot predict whether they will get it — or, as Howard-Jones put it to me, “when you move from a conventional educational atmosphere to something that more resembles sport.” He is careful to add that games are not meant to supplant teachers nor undermine the value of more traditional learning. “Children need to learn how to read a book,” he says. “They need to learn how to ask questions.” But as our understanding of both cognitive science and game design continues to advance, he says that game play will find a central place inside schools. “I think in 30 years’ time,” he says, “we will marvel that we ever tried to deliver a curriculum without gaming.”
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